Stopping flyers and advertising supplements
Amy Praskac - Tuesday, July 19, 2011
Organizing your records for peace of mind
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"If you want something, it will elude you.
If you do not want something, you will get ten of it in the mail."
Anna Quindlen
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Organizing Tip
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Stopping flyers and advertising supplements
Look for the mailing label attached directly to the flyer to get the name of the distribution company. Contact the company in writing or by telephone to request that your address be taken off the distribution list. When making a written request, send a copy of your mailing label along with the letter.
Red Plum or ADVO, Inc. (missing children pictures)
List Service Dept.,
239 West Service Rd.
Hartford, CT 06120
opt out online.
Val-Pak Coupons (blue envelope) maintains regional lists, not a national list.
Send your request to the address printed on the envelope you receive or
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Coupons Enjoy Resurgence
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Technology makes coupon clipping obsolete
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Coupons are enjoying a resurgence during the Great Recession similar to their popularity during the Great Depression. Coupon clipping is a hot hobby across all ages and incomes, reports I♥CouponMonth.com, with moms roughly twice as likely to search for coupons online as other categories of women.
While coupons have been around for a long time, the form is changing rapidly. Asa Chandler, marketer for CocaCola™, coined the word coupon from the French word "couper" meaning "to cut" back in 1887. The coupon industry needs a new word because "clipping" increasingly no longer applies.
With the advent of the internet, it has become possible to download printable coupons and coupon codes. Then there's the explosion of social daily-deal coupons from companies like Groupon and LivingSocial. paper and digital combine for consumer savings.
However, the coupon is already evolving to all digital. You can download a coupon to your retailer's loyalty card to be applied at checkout. It's still up to you to plan download, and remember what's on the card.
The next iteration will build on the GPS and WiFi capabilities of smartphones to send coupons to your phone for products you are viewing on the shelf in front of you. All you need to do is put the item in your shopping cart.
Information from I♥CouponMonth.com and articles in the New York Times Business section on 2010-12-26 and 2011-04-20.
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| Quick Statistics about Coupons |
- Average savings per coupon used: $1.44
- Average time until expiration: 10.1 weeks
- Coupons redeemed for nonfood purchases: One-third
- Consumers reporting using coupons: 78.3 percent
- Growth of coupon redemption from 2009: 3.1 percent
- Coupons distributed: $485 billion
- Consumer savings: $3.7 billion
Statistics for 2010 were cited on I♥CouponMonth.com.
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On the Record
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